Increased marketing investment from franchisees

Mortgage Advice Bureau [logo]

Here’s our at a glance case study for Mortgage Advice Bureau where a Claremon marketing portal improved franchisee marketing activity for a nationwide network of advisors.

Project background

Mortgage Advice Bureau (MAB) are a multi award winning Mortgage Network and the most recognised intermediary consumer brand. With over 1200 advisors they offer expert mortgage advice locally, regionally and nationally both face-to-face and by phone.

The challenge

MAB had been using an online web-to-print system for a number of years but were finding maintenance expensive and expansion was prohibited by the technology used by their current provider. Templates would be required in multiple size and for multiple uses from print to social media banners.

The solution

Claremon conducted a print audit and identified 3 key areas of improvement:

  1. User experience – Improved ease of use, reduced lead times, clear delivery expectations resulting in reduced support and service queries.
  2. Approval process – Instant and trackable, variable data imported from user profile to reduce user errors.
  3. Re-sizable templates – Allowing easier navigation and reducing time and cost of launch.

A cost proposal and business case was created and a timescale outlined to coincide with MAB rebrand launch.

MAB Case Study

The result

Increased marketing investment from franchisees, reduced time for compliance to approve templates, a branded portal reflects the latest MAB branding and is ready for expansion with the business requirements.

The Claremon system has made my job so much easier. It’s simple to use and effective, the material is always of excellent quality so I know I can have it delivered direct to any of my branches without having to check it personally.
Neil Holmes
Time Mortgages